Tuesday, September 05, 2006

Has the AFA brought down the Ford Motor Company?

I received a news item today from the American Family Association (AFA) suggesting that their boycott of Ford vehicles is the reason Ford is floundering in the marketplace.

My goodness, I've known that F-O-R-D means "Fix Or Repair Daily" for *at least* 20 years.

That's all the AFA can manage, a 10-11% drop in Ford sales? They are clearly not as powerful a consumer bloc as they would have the rest of us think. ;-}

My take on this is that gay folks (and indeed, Americans in general) are savvy consumers. Americans want to buy a great product at a great price, and frankly, Ford is not good at producing great, innovative products, IMO.

You say "Taurus," I say "Bore-us."

They are a venerable company at a crucial point in their history. I think Ford is now in much the same position as Chrysler was back in the 1980's: the stodginess and unreliability of the product itself are what's causing the company's problems. (But LOL, undoubtedly the Christian Right's sense of self-importance is bruised by the fact that Ford refuses to kiss *their* ass, GO FORD!!!)

But seriously--Ford simply needs to be producing better, more innovative designs--and hire the same ad agency that's been doing the Cadillac commercials over the past 4-5 years. The Detroit News posted an informative article (9/1/06) about Ford's current woes. (No mention of the AFA, LOL.)

I was a little disappointed today to hear that Bill Ford is stepping down. Under him, the company had at least made some small moves toward sustainability and "green" practices and I hope the new management will carry on with that. This article at Bloomberg Financial News talks briefly about the resignation.

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